Not just a motto, a way of life.
Our Mission
Founded in 2016 by Spiros Alafouzos and Nektarios Tsakmakis, Never Give Up Global Fitness exists to inspire resilience, discipline, and excellence in every individual we serve. Our mission is to combine cutting-edge sports science with real-world athletic experience to empower people of all levels, from everyday fitness enthusiasts to elite athletes to reach their full potential.
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We believe in a holistic approach to health and performance, integrating training, nutrition, and mental strength to foster lasting results. At the core of everything we do is the philosophy of “Never Give Up,” a commitment to perseverance, continuous improvement, and the pursuit of excellence both in sport and in life.
Meet the Team
Spiros Alafouzos
Founder & Head Trainer
Spyros Alafouzos holds a Bachelor’s degree in Sports Science & Coaching from the University of Derby (UK), graduating with Honors, and he is a prospective postgraduate student in Exercise Physiology. His academic and professional path is dedicated to the study and application of exercise science, with the aim of enhancing athletic performance and promoting overall health.
His professional background includes working with AEK FC Academy as a football coach, as well as with Kronos Volleyball, where he played a key role in the team’s preparation that secured promotion to the Greek B Division. In addition, he has a strong athletic background as a competitive boxer at a championship level, which provided him with valuable insight into the discipline and demands of elite sports.
His vision is to bridge scientific knowledge with practical application, delivering innovative training methods that foster not only physical performance and endurance but also mental resilience and well-being.
Nektarios Tsakmakis
Founder & Head Trainer
Nektarios Tsakmakis is a graduate of Sports Science & Coaching at the University of Derby (UK) and a sports scientist specializing in bodybuilding, coaching, and sports psychology.
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With competitive experience at a national level, he has participated in bodybuilding competitions such as WABBA and IFBB, showcasing his commitment to discipline, perseverance, and athletic excellence. At the same time, he has worked as a coach in women’s volleyball, supporting athletes in developing their skills while also enhancing mental resilience and team cohesion.
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His teaching experience in physical education in schools, combined with his military service in the Special Forces, helped him develop leadership skills, discipline, and teamwork, qualities he incorporates into his coaching philosophy.
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Today, Nektarios combines academic knowledge with extensive practical experience, creating personalized training and nutrition programs. Through his work, he supports both individual athletes and entire teams in reaching their full potential, embodying the spirit of excellence and continuous improvement.
Alex Karabetsos
Chief Operating Officer
Alex Karabetsos is a graduate of the University of Michigan’s Sport Management program, where he built a strong foundation in sport management, organizational leadership, and sports operations. During his time at Michigan, he was an active member of the Sport Business Association and gained valuable experience as a marketing intern with the University of Michigan Athletic Department.
Following his studies, Alex pursued a distinguished career as a professional ice hockey official, where he developed expertise in leadership, discipline, and decision-making under pressure. His years of officiating at the professional level provided him with a unique perspective on high-performance environments and the mindset required to succeed within them.
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By combining his academic training, sports business background, and on-ice professional experience, Alex bridges the gap between performance and the business of sports. He brings both technical expertise and strategic insight, making him a valuable asset in supporting the growth of the Never Give Up brand. His career reflects the organization’s core principles: discipline, integrity, and an unwavering commitment to success.